Equinox News & Blog

Whether it’s a heavy metal band playing the world’s biggest stadiums or a West End show on tour, taking any production on the road is never as simple as getting from A to B. With so many considerations beyond holiday travel – people travelling at different times, visas, the list goes on – it takes more than a regular travel agency to mastermind logistics this complex.

As specialists in tailored travel management for the music and live entertainment industry, we’re used to making sure everything goes smoothly when getting touring artists, production teams and industry professionals from gig to gig – and that means we work very differently from a normal travel agency. Here’s why.

Equinox versus travel agent

There’s more to tour travel than booking flights and hotels. Travelling the world with large groups of artists requires careful strategy and logistical oversight, which a standard travel agency understandably can’t provide. As a travel management company, we differ because:

● We don’t just book flights and hotels – we design every journey, handling flights, accommodation, logistics and beyond.

● We don’t just book what’s available – we negotiate, plan and strategise every detail, using our industry relationships to secure the best rates, perks and options you won’t find online.

● When things go wrong, we’ll sort it – we’ll keep the show on the road, 24 hours a day, seven days a week.

That last one is critical, because things do go wrong – and it’s often in the middle of the night, halfway to the next city, with 50 people dependent on our next move.

There’s also a big difference between booking one or two hotel rooms and buying out an entire hotel to accommodate the whole crew. And then getting them all checked in at once.

When only a specialist will do

If flights and accommodation are the bigger picture, it’s the small stuff that really sets us apart from a regular travel agency. Touring isn’t like a holiday: there’s carnet paperwork to complete, back-to-back visas to be sorted, and all with different passports and timings in play.

We also understand what it’s like when you’re working late, so we’ll make sure the hotel bar is still open when everyone gets back, and we’ll try to get everyone late checkout so you can sleep in the next day.

Put simply, tours face challenges that regular travellers don’t. When your reputation rests on sticking to an unmovable performance schedule and showing up for your audiences, make sure travel logistics aren’t what make or break the tour.

We’re trusted by leading clients the world over and have a longstanding track record in creating bespoke tour travel plans tailored to your product demands and preferences. For flawless travel logistics, we’re at your service.

Get in touch.